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  • Madeline Haney

The Complete Career Fair Guide for Employers

Updated: Jan 25, 2022

Woman and man looking at job fair board

What is the Purpose of a Career Expo?

After almost 2 years of only virtual recruiting, you may be wondering why you should invest in career fairs again. Job fairs are a valuable recruiting tool not to be overlooked, especially as 2022 is expected to keep the Great Resignation trend.

Exposure to Qualified Candidates

Many career fairs are tailored to specific industries, providing a more qualified candidate pool. Getting in front of qualified candidates can save time and money during the hiring process.

Grow Young Talent

Career fairs in partnership with local colleges and universities provide opportunities to engage with students before they graduate. Internships and co-ops for undergraduates can be used to recruit top talent early.

Create a Personal Connection

While competing with other employers for top talent, a personal connection can separate your company from the rest. A friendly face or shared connection can make all the difference for job seekers and hiring managers which cannot as easily be achieved virtually.

Career Fair Materials for Employers

Want to run the best job fair booth? Or at least do better than Michael Scott did? Here is your supply list of all the booth essentials to ensure success.

Table Covers - Widely available in a variety of colors, sizes, and imprint options. Find out from event organizers the quantity and dimensions of provided tables. Most tables come in standard sizes, allowing for repeated use of table covers over many events and functions.

Signs & Banners - The primary goals of career fair signs or banners are to capture attention, draw visitors to the booth, and inform potential recruits about your company. When deciding the details of booth signage, think of the audience you are trying to recruit and what design & messaging will attract them while still being true to your brand.

Representative Apparel - The size of your booth and breadth of your recruiting efforts will determine the amount of company representatives present at a career fair. Whether there are two or ten representatives, custom branded apparel is a must have. Logo apparel creates clarity for job fair attendees and enhances brand recognition beyond the event.

Lanyards - Depending on the organizers of the event, lanyards may be provided to hold name badges and guarantee entrance to the event. If you have the option, you can wear company branded lanyards to distinguish company representatives at the event.

High Use Custom Giveaway Items

Looking for giveaway items that are going to make a daily impression? Look no further! These daily use items are affordable, functional, and stylish.

kaystack custom print item with keys

KeyStack Lite

Make a daily impression on recruits with a sleek key organizer available with full color custom imprint. This device's slim profile and reasonable price make for an easy bulk giveaway item.